Events

EuroShop will be showcasing the transition from “places-to-shop” to “places to be.” Learn more and register.

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.

CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.

Learn how the personal care company reimagined its brand experiences in the post-pandemic market and invested in the right media and technology to propel these goals.

Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.

While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.

While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.

The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.

An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.

Who better to relay the secrets to success than representative executives from the world’s leading consumer goods brands? These are just a few of the influential brands we’ll be showcasing at this year’s CGSM.

What can you expect from this year’s CGSM? Find out about the inspiring speakers, must-see workshops and networking opportunities on the agenda.

At this years’ Consumer Goods Sales & Marketing Summit, Sid Swaroop, general manager for the Retail Media Network and Personalization business of Bed, Bath & Beyond, will team up with leading marketing experts to uncover how CGs and retailers can successfully lead change together.

Discover how the end-to-end capability drives significant efficiencies for Nestlé and its channel partners while also delivering vastly improved customer experience and loyalty.

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.

Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

This year’s gathering is set to deliver unparalleled insights, featuring a powerful lineup of leading executives and experts, including Jamie Schwab, Church & Dwight Co.’s head of digital strategy, media, and measurement, as well as Peter Hall, president of U.S.

In this edited version of the webinar’s transcript, learn from Kevin Boyum, Yelloh’s chief strategy officer, about how to leverage data and technology transform delivery and end-consumer experiences, to keep a brand youthful and resilient.

CGT is proud to present the keynote speaker for this year’s Consumer Goods Sales & Marketing Summit, being held from October 26-28 in New York City. Learn how Pascal Houdayer, CEO of Orveon Global, is tackling "Everywhere Commerce."

Hosted by CGT in New York City from October 26-28, CGSM is gathering the who’s who of the consumer goods space to tackle the theme of “Everywhere Commerce.” See who's set to speak.

Get exclusive info from IDC that plots an assessment of organizations’ digital maturity against revenue and profit performance to identify the gap between the companies that have embraced digital technologies and those that haven’t.

Learn by example with ConAgra's tips for creating a performance playbook that allows CGs to rebound with greater vigor and vitality, respond with agility to long-term outlooks, and create more value for consumers through a supply chain that’s based on collaboration and organization.