Events

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.

To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!

Held across three days and packed with keynotes, panels and fireside chats with today’s industry-leading CG brands, retailers and solution providers, Analytics Unite provided attendees with some much-needed perspective, context and inspiration as we move into the second half of the year.

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category.

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

Whether you missed the virtual experience or you just want to dig a bit deeper into some of the content, you can still watch all of the keynotes, sessions and panels on your own time.  

As more brands turn to tech to maintain agility and transform their planning process, a recent webinar shared insight from IDC about when we can expect things to right-size themselves, the valuable role AI can play in forecasting, and why tech can’t solve all our problems.   

Ocean Spray’s Jamie Head, David's Bridal’s Lizzy Ellingson, and Forrester Research’s Brendan Witcher debate five tech-powered strategies that will deliver success if delivered effectively. Hear what they had to say.

 

France Roy, AB InBev chief technology officer, DTC, shared a peek behind the curtain at Zé Delivery, the AB InBev subsidiary that delivers cold beer to consumers within an hour by leveraging its retail store network.

The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.

As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.

This year’s theme is the Future of Business, and Fractal will provide attendees with a behind-the-scenes look at how Mars is leveraging advanced analytics and machine learning to transform its business at unprecedented speeds.

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.

How have CGs and retailers pivoted their businesses to meet changing market conditions and how analytics helped them successfully implement these new models?

There are countless ways to define leadership, but the CEO of the International Institute for Analytics has put some numbers behind things when it comes to specifically defining successful analytics leadership.

 

 

Don't miss this virtual experience, held May 18-20!

The consumer goods industry is being driven by fast-changing demand and the desire for high quality, personalized products, at a lower cost. That is why CGs need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market.

Featuring Lizzy Ellingson, David’s Bridal chief digital experience officer; Brendan Witcher, Forrester Research VP, principal analyst; and Jamie Head, Ocean Spray chief digital and technology officer, the group will debate the strategies expected to have an impact on both the short and long term.

  In the face of a Post-COVID world, leading CPGs are turning to data science to: