Events

The 2021 Sales & Marketing Summit was a highly curated event gathering today’s top talent across the consumer goods industry. Read some highlights of the content from the event.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.

While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.

Dig into today’s top three growth opportunities for CG companies with Tony Bender, president and CIO of Culligan International, the global manufacturer of water treatment and dispensing products.

Get insight from The Coca-Cola Company’s former chief procurement officer on the top three things consumer goods leaders are prioritizing, including how companies like Richemont and Allbirds are navigating toward success and how to rethink your approach to talent recruitment.  

Get into the weeds with Conagra by learning what’s been instrumental in its IT integration success, and read on for previews of its deployment timelines during the pandemic and step-by-step change management strategies.

From inception to delivery of a product, content plays a critical role in designing, marketing, and delivering goods and services to customers.

The 2022 NRF Big Show is on the horizon, and this detailed and highly curated agenda was made for today’s busy attendee.

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors' branding stories as well. Learn how this growing retailer handles the challenge.

If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.

Learn from Thomas Beetschen, global director of consumer experiences, technologies, and services at Mondelez International, how Mondelez is leveraging a first-party data strategy to future-proof its business, democratize access to data and insights, and drive predictive marketing.

Collecting massive amounts of customer and consumer data is one thing. What you do with it, how you use it to increase, enhance, and understand your relationship with your customers and consumers is a wholly different — and constantly evolving — challenge.

Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.

Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential.

Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.

Explore the methods today’s future-forward companies are leveraging to increase food safety and freshness, minimize waste, enhance their brand’s reputation, and grow profits by leveraging data analytics across the supply chain

Learn how Nestle Purina Australia tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock such opportunities as subscription services, product recommendations, and personalized experiences.

CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world.

When it comes to consumer comfort with artificial intelligence, today’s consumer goods brands and retailers might be happy to learn that shopping tops the list.  

In this session, we’ll explore how to lead your business through the new normal by delivering a seamless supply chain, aligned to your company’s sustainability goals.

e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage at CGSM to discuss how to provide a more personalized experience at scale.

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.

When used responsibly, first-party data helps brands grow relationships with customers, boost advertising performance, and drive innovation across the value chain.