Easton-Bell Sports Explores Sourcing Opportunities

11/28/2007

Easton-Bell, the brand owner of Easton, Ridell, Bell, Giro and Blackburn sporting goods, will meet Global Sources suppliers in Shanghai with the intention to source sporting goods and sports equipment from pre-screened suppliers. Global Sources is a business-to-business media company and a primary facilitator of two-way trade with Greater China. The company provides sourcing information to volume buyers and integrated marketing services to suppliers. Vice president of Global Sourcing for Easton-Bell Sports, David Ward, says: "We asked Global Sources to mine their vast database to find a very particular group of vendors in our biking and team sport product categories in a specific region in China that we were not able to adequately find through our own sourcing offices in Asia. In a matter of two weeks they were able to locate over 40 qualified vendors and arrange private meetings for us to meet with them. I was extremely impressed with the results."