For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.
Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program.
Wholesaler-distributors and manufacturers remain underwhelmed by the effectiveness of search marketing, and they also view e-commerce as a way to promote their brand as much as a way to increase new customers and orders. This study takes a deep dive into the objectives and challenges these companies face around e-commerce today.
Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.
While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.
For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.
Download the whitepaper to learn why product content is critical to online discoverability and sell-through, and how you can turn it into a competitive advantage.
