Dunkin' Donuts Partners with Hess and Sara Lee, Fuels National Growth
Dunkin' Donuts partners with Hess Corporation and Sara Lee Corporation - Foodservice Division, respectively, to support its aggressive expansion throughout the United States New England . Dunkin' Donuts and Sara Lee Foodservice have partnered to offer self-service coffee stations in locations such as office building break rooms, cafeterias and other venues with large foodservice operations. Dunkin' Donuts will collaborate with Sara Lee Foodservice to identify appropriate locations for the Dunkin' Donuts self-service format. "Hess and Sara Lee Foodservice are extremely exciting partnerships that we believe will create tremendous value for our company and our franchisees across the country," says Robert Rodriguez, Dunkin' Donuts brand president. "Both agreements will allow us to engage new customers, reinforce our relationship with existing customers and create more opportunities for busy, on-the-go people to keep themselves running with our coffee and baked goods. By reaching more customers in more places more often, we strengthen our brand by generating greater awareness of our menu items and distinguishing ourselves in the marketplace."