Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

Edgewell Buys Harry’s Inc. for $1.4 Billion

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

L’Oreal Launches DTC Hair Color Brand

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood.

“We can’t recycle our way out of the garbage crisis,” says TerraCycle founder and CEO Tom Szaky, who will give a Path to Purchase Summit keynote presentation on May 17.

The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other e-commerce services.

The "Loop" e-commerce platform will let consumers order products from P&G, Nestlé and other top CPGs that will be shipped in reusable containers to be picked back up after usage.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

Technology from 3D printing giant Formlabs will let shoppers choose from 48 designs and six colors.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven customer service platform AdeptMind.

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies.

"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers.

CGT’s annual look at inspirational executives driving innovative change at their organizations

The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

A launch across more than 20 Canadian cities follows a successful pilot program in the Ontario market.

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

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