Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.

It’s a great time to think about starting a company — that’s not something you expect to hear right now.

The food and beverage company launched two new direct-to-consumer websites this week — PantryShop.com and Snacks.com — in response to increasing demand from the COVID-19 health crisis.

Taking a closer look at the consumer behaviors and mindsets that are driving the shift toward direct-to-consumer memberships.

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.

A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.

The company says it is monitoring the situation, remaining flexible and doing what it can to help keep life for everyone as normal as possible.

You can take an average product and tell a really great story with it, and have amazing content online and sell quite a bit of it. And that's what a lot of these DTC brands are doing.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

According to its CEO Chip Bergh, the apparel company is expanding its digital business across pure-play, wholesale dot-com and its own e-commerce site, while mounting its presence with its mass-channel partners.

Harry’s Co-founders express disappointment in the agency’s decision to stop the potential $1.37 billion merger for the consumer shaving space.

Consumer Study Drives BIC to Expand DTC Brand on Amazon

The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

The brand's new at-home LED whitening device promises to turn teeth six shades whiter in 10 days. 

Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

The mass merchant has rolled out a pilot of InHome Delivery, a service that delivers items directly to consumers' refrigerators.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

Assembled thought leaders will aid the Path to Purchase Institute’s public outreach.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

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