Digital Transformation

AI-enabled systems will increasingly force alignment across functions — and elevate marketing leaders who can operate as enterprise-wide growth architects, not just brand storytellers.

The transition comes at a volatile time for the company, which, like most consumer goods enterprises, is suffering from headwinds such as costly tariffs, a financially constrained consumer and socio-political pressures.

The chocolate maker's goal is to build a framework designed to scale innovation faster and more sustainably.

Many companies are hindered by outdated systems and deep-seated data silos that prevent them from leveraging the transformative power of AI.

For global consumer goods manufacturers, the path to tangible AI business value begins with modernizing digital and data foundations.

The two companies discussed their approaches to implementing decision intelligence and AI in the supply chain during a recent event.

The "super-agent" acts as a middleman to individual specialized sub-agents, creating new efficiencies across the business and simplifying complex and repetitive work.

Essity will begin by overhauling its procurement and finance operations, using a cross-functional approach for continuous improvements as it trials solutions.