Demand Planning

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.

The Dutch producer of frozen snacks and meal components deploys a TXT solution to integrate its extended value chain.

To optimize the utilization of trade promotion funds it is important to have reliable demand signal data available that is sourced from a point that is as close as possible to the consumer, eg POS devices. When POS data is not available how does a business tackle the optimization challenge if a large proportion of the data set is missing? Download the latest industry White Paper to learn more.

An extended partnership aims to provide a holistic view of how consumer demand and in-store sales are materializing downstream in near real time.

For the 13th year in a row, CGT's readers took to the polls to elect their preferred solution and service providers.

CGT's readers rank the top 10 technology companies that provide a point software solution or a software suite for the cleansing, analysis and integration of downstream data.

For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.