Customer Experience

PacSun’s investments in its customer service capabilities are paying off as the apparel brand and retailer leverages the benefits of natural language processing (NLP).  

Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.

The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.

Whether its languishing for hours before speaking with an agent or navigating a confusing labyrinth of options, one need not be in the industry to understand the detriment of a poor customer service experience. 

The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.

L'Oréal is leveraging neurotechnology and artificial intelligence in fragrance selling to help consumers identify their personalized perfect scent.

Starbucks announced its plans ahead of its annual shareholders meeting to open or dedicate 1,000 community stores by 2030.

Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.

The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.