Customer Experience

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow. 

The Consumer Brands Association has tapped David Chavern to serve as their new president and chief executive officer, effective Jan. 3.

Both Microsoft and Barilla have expanded functionalities of their existing apps designed to help people in need of visual assistance.

When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.

Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."

We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.

CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.

Learn by example with ConAgra's tips for creating a performance playbook that allows CGs to rebound with greater vigor and vitality, respond with agility to long-term outlooks, and create more value for consumers through a supply chain that’s based on collaboration and organization.

Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.

Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections.

With today’s availability of predictive analytics services and access to large amounts of consumer data, companies can get a much clearer picture of customer journeys. Learn more.

Learn more about your customer base and map out their potential evolution in the metaverse.