Authentic Brands Group has embarked on a new data management strategy aimed at unifying consumer insights and leveling up digital experiences across its roster of brands.
In this edited webinar transcript, Reckitt's Imteaz Ahamed and Sigmoid's Sundeep Kumar discuss how CPGs are setting up the parameters for display campaign optimization and leveraging tech to drive growth in the e-commerce space.
A new retail partner service in India allows Unilever’s small-scale Kirana stores the opportunity to directly connect with sellers and place orders 24/7. Learn more.
Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results. Learn about Volcanica Coffee.
PepsiCo’s Frito-Lay and Quaker brands have opened a greenhouse learning center at their R&D headquarters that may triple the company's packaging certification timeline.
Consumer goods companies have traditionally viewed the supply chain as a necessary evil to be effectively managed to reduce unnecessary expenses. But more companies, including Kellogg’s and PDC Brands, are exploring how it can be transformed into a revenue center.
