Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI JourneySeveral major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far. Estée Lauder Partners With Google for AI-Enabled Scent Personalization ToolCTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging tech to elevate consumer experiences. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand Developing Personalization Strategies That Can Scale Learn how companies such as E.l.f. Beauty, L’Oréal, Newell and Unilever are building and maintaining resilient frameworks. Cider Ramps Up Decision-Making With AI Research Assistant The company uses real-time data to inform the end-to-end stages between product development and campaign lifecycle. AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell: How CGs are Confronting Consumer Uncertainty Major consumer goods companies have shifted their strategies as they look to court a cautious consumer. Hershey Names Amy Roe VP of Consumer, Commercial Intelligence The new hire will champion insight-based decision-making across the company. Liquid Death, Hain Celestial, Kimberly-Clark Pilot Promotion Optimization Tool Learn about the pilot program that allowed them to optimize campaigns while they are live. How Southern Glazer's Bridges the BevAlc Data Gap The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends. Mondelez: How the Holidays Shape Consumer Snacking Habits As consumer goods companies prepare to release their holiday lineups, products are likely to tie into these trends. 1 2 3 4 5 Next Last
