Articles and information about the tracking of social media conversation to identify trends in consumer attitudes and forecast product demand.
As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?
The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience.
A short list of additional vendors providing unique value to the consumer goods industry
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.
The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.