Consumer sentiment

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Consumer sentiment

Articles and information about the tracking of social media conversation to identify trends in consumer attitudes and forecast product demand.

Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.

The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience.

A short list of additional vendors providing unique value to the consumer goods industry

The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.

The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.