Articles and information about the tracking of social media conversation to identify trends in consumer attitudes and forecast product demand.
As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.
A short list of additional vendors providing unique value to the consumer goods industry
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.
The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience.
The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.