Consumer Analytics

Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.

Retailers and CGs are deploying AI/ML solutions to aid in supply chain efforts at increasing rates. Explore this Targeted Research report to discover where the competition is placing big tech bets and to benchmark your supply chain of the future roadmap.

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.

Sophisticated technology such as data science and AI are proving to be a key ally in helping the CPG category both work through the pandemic, but also game plan for the post-pandemic period as well.

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.

Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.

The deal is expected to supercharge data intelligence in the health and wellness space, making it easier for Americans to find the products needed to meet their needs.