Walmart

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

Aligning business and IT strategies, regardless of M&A plans, it's no secret that consumer goods companies are under extreme pressure to reduce costs and increase their revenue.

I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

Wal-Mart, Kimberly-Clark and EPCglobal push forward with RFID and reveal inside tips along the way

Like most consumer goods manufacturers, Thermos is facing increased pressure from its larger retail partners like Wal-Mart, Target and Walgreens to deliver orders faster and more accurately, and to implement new technology standards like radio frequency identification (RFID).

Beaver Street Fisheries proves RFID isn't just doable for billion-dollar companies

Kraft complements worldwide operational structure with global data synchronization