Promoting Success From Within Kimberly-Clark promotes RFID adoption both within its own walls and the consumer goods industry at large Rising To The Occasion Tasty Baking revamps its direct-store-delivery outfit to better serve customers Insights -- October 2005 How marketing will become the greatest advocate of RFID. Insights -- September 2005 Retailers need to be equal partners with consumer goods firms in addressing consistency issues Sweeping Business Value From RFID Electrolux looks toward an entirely RFID-capable supply chain, from point of manufacture to the store floor Lessons Learned How to achieve EPC/RFID tagging compliance Responding to Shopper Trends Procter & Gamble wields the power of demand signals to tap shifting tastes of consumers The Pulse -- July 2005 To achieve significant inventory reduction goals and improve supply chain performance, Unilever taps SmartOps Multistage Inventory Planning & Optimization (MIPO) solution in North America. 2005 Visionaries Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization. Insights -- May 2005 By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success First Previous 61 62 63 64 65 Next Last
