PepsiCo and Unilever agree to expand their International partnership for the marketing and distribution of ready-to-drink tea products under the Lipton brand.
Private label products are make up 37 percent of products on the shelves, and the number is expected to reach 41 percent in 2008. As a result, CG companies need a new strategy to compete.
Chloe and Coty Prestige, the selective division of Coty, announce the press launch of a new Chloe's women's fragrance in October 2007 for an on-counter date in February 2008.
