It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.
Organic and natural meat company Applegate is loved and adored by consumers for the people behind its brand as much as it is for great products. The company's VP of Digital Media explains why in this month's cover story.
With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets.
Wells' Dairy expands the company's virtualized environment to form the basis of a more efficient IT infrastructure and increase the cost savings it had already achieved.