Usually, discussion and analysis of a particular subject is a matter of bringing in a number of viewpoints, weighing them and making a case for the most likely futures.
In an effort to get closer to its customers, optimize its supply chain and become a low-cost supplier, Diageo North America tapped into a collaborative planning, forecasting and replenishment (CPFR) program with its distributors.
Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.
Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.
With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.
