SAP America

THE MERGER AND ACQUISITION (M&A) trend continued through 2006, impacting a large number of technology providers that service the consumer goods (CG) industry.

The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards.

Nestle consumer relationship marketing program earns the company kudos

Due to rapid growth, Under Armour is upgrading and expanding its current technology infrastructure, which includes SAP enterprise software.

U.S. companies will increase their ERP budgets by 11.3 percent in 2007, says AMR Research's newly released the "Enterprise Resource Planning Spending Report, 2006-2007."

At a recent shareholders meeting, P&G President and Chief Executive A. G. Lafley said, "We are now focused on delivering a full decade of industry-leading top and bottom line growth.

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.