SAP America

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.

The temptation for small to midsized businesses is to implement a quick-fix point solution as each new business process problem comes to the fore, and each functional department cries out for a remedy.

The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards.

Nestle consumer relationship marketing program earns the company kudos

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

Due to rapid growth, Under Armour is upgrading and expanding its current technology infrastructure, which includes SAP enterprise software.