SAP America

Contributing author Simon Ellis, practice director, supply chain strategies for Manufacturing Insights, an IDC company, provides step by step instructions on how supply chain professionals can better sense and respond to massive amounts of data rather than become victim to it.

Kraft Foods has an entire group within its business dedicated to consumer insights, but beyond that, one member of the company is working to shape insights for the industry. Part of Kraft's strategy includes a commitment to "rewire the organization for growth" and technology plays a leading role.