Kellanova

“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.

Consumer goods companies have traditionally viewed the supply chain as a necessary evil to be effectively managed to reduce unnecessary expenses. But more companies, including Kellogg’s and PDC Brands, are exploring how it can be transformed into a revenue center.