Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data.
The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.
The new agreement is expected to enable the cereal and prepared foods provider to streamline customs compliance and cross-border logistics while gaining shipment visibility and control.
The new marketing lead has more than two decades of CG marketing and product innovation experience, most recently in the role of general manager, marketing, for Reckitt.
In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.
