In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.
RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.
During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.
When you're attending "Retail's BIG Show", it seems like everyone is there and this year's record attendance of 27,000 means there was indeed quite a crowd. If you missed the event, don't fret. RIS News compiled a recap of the most important takeaways, covering omnichannel transformations and smarter commerce to applications for Big Data and more.
