The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.
With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.
IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.