Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.
Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots.
Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.
PepsiCo and Walmart have partnered for a new initiative focused on supporting U.S. and Canadian farmers’ pursuit to improve soil health and water quality.
Keurig Dr Pepper will distribute and manufacture La Colombe products as part of a $300 million investment in the premium coffee company, with the consumer goods company leveraging its robust direct-store-delivery network to grow the brand.