A number of companies are showing their gratitude toward their front-line employees during the coronavirus health crisis in the form of raised wages and bonuses.
PepsiCo, which has had a distribution agreement with Rockstar in North America since 2009, also owns the Mountain Dew Kickstart energy brand, as well as GameFuel and Amp.
Both retailers and brands are keen to make the switch from the UPC to a data-rich code, a new study from GS1 US revealed, but their state of readiness varies.
The new role will have oversight over the company's digital transformation efforts and building new capabilities to advance innovation and speed to market.