Gillette Pepsi Cos., Inc.

Heineken USA has named a new chief marketing officer. Get the details.

The Hershey Company has acquired candy brand Sour Strips as it diversifies its offerings in the confection category.

Jones Soda is searching for a new president and CEO due to David Knight’s departure from the company.

Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.

To win not just in value but volume, CPG companies must prioritize operational efficiency, embrace innovation, and develop long-term resilience. Learn more.

Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.

The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.

While the rapid ascent of retail media may be exciting, the retailers that want PepsiCo’s spend need to bring their receipts.