Fortna, Inc.

This international expansion strategy places a greater demand on the information technology team within Brown-Forman by requiring its SAP systems to comply with the constantly changing financial legislation around the world.

By adopting leading practices in S&OP, Seventh Generation expects to improve forecast accuracy by 10 percent at the SKU level, decrease inventory by 15 percent, while maintaining historically high service levels.

With the need to offer a greater number of beverage choices from a fountain dispenser, Coca-Cola was presented with the challenge to reinvent the fountain business.

Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.

For the 12th year in a row, CGT handed the microphone over to our readers to identify their most valued technology solutions and service providers across 10 categories. Based on their uncensored opinions and real-world experiences, the results are honest indicators of how the industry is approaching technology adoption.

CGT honors 15 consumer goods companies for excellence in their innovation, supply chain, customer management and growth strategies.

Technologically-Advanced Consumers, The Demise of Enterprise IT, Proven Downstream Data Use Cases, The Supply Chain of the Future you name the topic, chances are that the speakers covered it at the 2011 Consumer Goods Business & Technology Leadership Conference. Click here for a recap of the event's many highlights, featuring industry all stars from P&G, Unilever, Kimberly-Clark, Energizer, PepsiCo and many more.

Sun-Maid has never had a product recall, but that doesn't mean the company isn't prepared for one. As a major contributor to the Rapid Recall Exchange, Sun-Maid points to some of the features that make it an important part of the company's product recall and market withdrawal process.