Deloitte

Analytics is impacting the bottom line for brands and agencies alike.

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

The CGT community’s preferred providers for third-party strategic and tactical consulting services.

CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.

But CIOs at "digital vanguards" are heavily invested in every aspect of the enterprise, the report finds.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

Highlights from the agenda of the 15th annual Consumer Goods Sales & Marketing Summit