CPGs have weathered the volatile economy since the beginning of the COVID-19 pandemic by raising prices to compensate for increased costs and seeking to boost volume through advertising and promotional discounts. However, research suggests that those strategies won’t be enough to sustain growth in 2025.
Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.
Over the last few years, Mars has been investing in a digitally savvy leadership team in order to support growing digital innovations and initiatives. The company has continued on this trend, recently naming Anand Shenoy global VP, chief data officer of Mars Snacking.
The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.
Today’s supply chain technology trends are being influenced by a host of factors around the world, many of which are having dramatic impacts on CPG companies.
Consumer goods supply chains remain volatile, which can prompt more investments in supply chain technology. Learn about today's supply chain technology trends.
In this webinar transcript, Mars' Deepak Jose outlines the company's approach to data products, touching on keys to success, creating a shared vision, and change management.
