Coty, Inc.

Coty’s new marketing efforts are driving strong e-commerce growth as it evolves to better meet shifting consumer behaviors.

For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.   

Kavita Thekkakara, BI director at beauty powerhouse Coty, will share her insights at the 2023 Consumer Goods Sales & Marketing Summit on how companies can deliver value-added brand experiences and predict what consumers are looking for next.

Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.