As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.
In a digital-centric world, how customers interact and align with brands is far different — meaning CPG companies can no longer rely on retailers alone for sales and customer feedback. Learn more.
Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.
The CGT/RIS Executive Council member recently shared his thoughts on some of today’s most pressing issues in the CG and retail communities, including what may be the most exciting commerce opportunity on the horizon.
Your step-by-step guide to a balanced approach in TPx: the right capabilities, processes, systems & data for a successful TPx digital transformation journey.
Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.
