Capgemini

In this webinar transcript, explore how global food service company Sysco approached its own supply chain modernization.

Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.

The holiday season is quickly approaching and consumers continue to prioritize value and convenience over brand loyalty.

To win not just in value but volume, CPG companies must prioritize operational efficiency, embrace innovation, and develop long-term resilience. Learn more.

Join experts from leading CPG and retail brands at the upcoming P2PI LIVE & Expo, hosted by CGT’s sister brand the Path to Purchase Institute.

Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.

Thanks to an increasingly fragmented retail environment, today’s consumer goods organizations are battling for more visibility into operations and more leverage within their partnerships.

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and implementing lots and lots — and lots! — of training.