Capgemini

Understanding the Modern Consumer: A Data-Driven Guide to Current Shopper Behaviors, Traits, and Characteristics
This report leverages location analytics to analyze changes in consumer behaviors and offers insights that can help retailers and CPG companies better cater to today’s brick-and-mortar visitors. Read the white paper to find out.
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5 Tenets of a Successful Data Products Strategy
Integrated data and analytics have been a top investment priority for many years—a trend that has only been accelerated by flexible, agile, scalable cloud platforms and new analytic capabilities that did not exist in the on-premise environment. Here are five keys to building and maintaining a successful Data Products strategy.
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5 Ways Sustainability Impacts CPG Margins

Businesses across the world are increasingly recognizing sustainability as a critical element of their operations. From reducing environmental impact to improved margin expansion, organizations everywhere have embraced sustainable practices but how can they make sure these measures pay off?
Someone’s Missing in Retailer-CPG Negotiations

At the League of Leaders meeting earlier this month, Joe Mueller, Kellogg Company’s VP, industry and customer development, discusses how CPGs and retailers can reevaluate how their partnerships to deliver mutual value and elevate their performance.
Why CPGs Like Tyson Foods Are Investing In Supply Chain Control Towers

For Tyson Foods, the future of supply chain management depends on automated, near-real-time insights. Find out how the company is laying the foundation for a supply chain control tower as part of this goal.
How to Find, Keep, Replace, and Reskill Talent

Angelique Bellmer Krembs, chief marketing officer at the A.Team, and David Jimenez, managing director CPG at Softtek, discuss gnawing talent gap issues and the recently released Future of Jobs 2023 report.
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You Have the Data, So Now What?

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.
Media Training: Nearing Half-Year Mark, CEO Chavern Details Consumer Brands’ Priorities

As he approaches his six-month anniversary of becoming president and CEO of the Consumer Brands Association, David Chavern is finding his background in digital media serving him well.
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On-Demand : How Mars is Introducing Data Products in Consumer Packaged Goods

Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.

Understanding the Modern Consumer: A Data-Driven Guide to Current Shopper Behaviors, Traits, and Characteristics

5 Tenets of a Successful Data Products Strategy

5 Ways Sustainability Impacts CPG Margins

Someone’s Missing in Retailer-CPG Negotiations

Why CPGs Like Tyson Foods Are Investing In Supply Chain Control Towers

How to Find, Keep, Replace, and Reskill Talent

Your Report is Headed Your Way...

You Have the Data, So Now What?

Media Training: Nearing Half-Year Mark, CEO Chavern Details Consumer Brands’ Priorities

On-Demand : How Mars is Introducing Data Products in Consumer Packaged Goods