Amazon.com, Inc.

For decades CPG companies have experienced fast growth due to relativelyeasy expansion and consolidation in emerging markets, net new consumersand brand globalization.To achieve growth, efficiency and agility, CPG companies are relying increasingly on social, mobile, analytics and cloud technologies.Rather than approaching the future tactically, industry leaders today are designing "roadmaps" to define a more strategic approach to digital. For many, a successful roadmap would address the following five imperatives.

Rumors are circulating that Amazon may be developing a click-and-collect groceries service.

While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.

What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?

What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry).

Lay's introduces Lay's MAXX this summer.

The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions.