In 2016, retailers will escalate mobile-first investments, deploy new technologies in-store, and deliver improved online experiences. Here are several trends to watch for in 2016.
Find out which five retailers are pushing the innovation envelope in both technology and strategy and are providing their customers with differentiated service and aligning their strategies to meet shopper demand.
E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.
In an effort to make data sharing among customers and channels easier, many organizations are leveraging Master Data Management and Product Information Management solutions to ensure that the information they share with customers and consumers is both reliable and accurate. Find out how to overcome the challenges of managing data.
Seattle-based Amazon.com’s Amazon Media Group has selected three more agencies to join its Trusted Creative Partner program, marking the first additions to the six original partners named when the initiative launched in 2014.
