Amazon Web Services, Inc.

Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.

Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI. 

Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.

In this edited webinar transcript, Albert Guffanti, VP of the Retail Technology Group at Ensemble IQ, leads a discussion on the topic of generative AI, touching on use cases and reasons why the consumer goods industry should embrace the tech.

With this new feature, Amazon Business mobile app users in the U.S. have a faster way to close purchase orders.

Justin Honaman head, worldwide consumer products at Amazon Web Services, shares five retail trends to consider in 2023.