ABC Fine Wine & Spirits

Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

How companies can outsource to better their core business

CG companies start to leverage this group's buying power

SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company

ConAgra Foods focuses on consumer to gain stronger strategic partnerships with customers

McNeil Consumer Healthcare, a division of McNeil-PPC Inc., markets over-the counter (OTC) pharmaceutical products, including Tylenol and Motrin IB.

Energizer and Office Furniture USA (a division of Chordus) -- two $5 billion-and-under consumer goods firms -- are positioning their respective companies to truly leverage technology judiciously.

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.