AB InBev

Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed. 

Tilray Brands, a top global cannabis and CPG company, is acquiring eight beer and beverage brands from Anheuser-Busch.

Anheuser-Busch InBev, Nestle, and General Mills are among the companies integrating an AI assistant that uses OpenAI’s GPT-4 language model for consumer goods business intelligence discovery.  

Learn how AB InBev's BEES technology is helping retailers move away from pen and paper, and how they leverage the data across the enterprise. 

Learn about the impact AB InBev's e-commerce platform has had within the company and how they use these learnings and data across the enterprise.

AB InBev is evolving its digital infrastructure platform to fit with longer-term innovation and transformation plans. Learn more.

The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level. 

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.