The Kraft Heinz Company and Danone continue to invest in their first-party data capabilities amid shifting privacy regulations, and an expanded partnership by their providers is expected to deliver new benefits.
IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.
The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.
With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.
