Coca-Cola's Times Square Billboard Goes Green
The Coca-Cola Company's iconic red billboard in New York City's Times Square is going "green" in time for the city's famous New Year's celebration. Coca-Cola is leading a unanimous eco-friendly shift to wind power among 30 billboards that tower over the world's most recognizable intersection. After Coca-Cola made its commitment, all of the neighboring billboards on three buildings around Times Square joined the movement through an electric supply agreement with ConEdison Solutions and the building management company.
Collectively, the group's volunteer move will prevent the release of 1,866 metric tons of carbon dioxide each year. On its own, Coca-Cola's move to 100 percent wind power for its billboard is expected to have the equivalent effect of removing 75 passenger automobiles from the road for one year or converting 38 households to wind power for one year. The "greening"of the Coca-Cola billboard may also be equivalent to reducing 376 metric tons of carbon dioxide emissions annually or planting 471.5 acres of trees.
"Coca-Cola has always held a historic place in Times Square, where we've been one of the longest continuous billboard advertisers, starting in 1932, and we are proud to lead this renewable energy movement on the Great White Way," says Dana Barba, assistant vice president Portfolio Operations, Coca-Cola North America.
Fittingly, the newest ad on the billboard, starting on New Year's Eve, will be Coca-Cola's "Refresh. Recycle. Repeat." touting the company's long-term goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the United States.
Collectively, the group's volunteer move will prevent the release of 1,866 metric tons of carbon dioxide each year. On its own, Coca-Cola's move to 100 percent wind power for its billboard is expected to have the equivalent effect of removing 75 passenger automobiles from the road for one year or converting 38 households to wind power for one year. The "greening"of the Coca-Cola billboard may also be equivalent to reducing 376 metric tons of carbon dioxide emissions annually or planting 471.5 acres of trees.
"Coca-Cola has always held a historic place in Times Square, where we've been one of the longest continuous billboard advertisers, starting in 1932, and we are proud to lead this renewable energy movement on the Great White Way," says Dana Barba, assistant vice president Portfolio Operations, Coca-Cola North America.
Fittingly, the newest ad on the billboard, starting on New Year's Eve, will be Coca-Cola's "Refresh. Recycle. Repeat." touting the company's long-term goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the United States.