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Category Management

  • General Mills Deploys Trade Planning Solution

    General Mills will leverage DemandTec solutions and services to shape pricing and promotion strategies.
  • Dannon CIO to Headline CGT Fall Conference

    With the global workforce and workplace changing, what is needed to ensure the future readiness of an IS/IT organization to enable business success going forward? At the CGT Fall Conference, E. Jeffrey Hutchinson, chief information officer - The Dannon Company, North America CIO - Groupe Danone, will explain Groupe Danone's North America's IS/IT's approach to tackling this challenge in an opening keynote presentation, titled "Focus on the Future: Driving productivity and growth through emerging technologies."
  • Inside the 2008 Consumer Goods Sales & Marketing Summit

    June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.
  • DemandTec Makes Three New Advancements

    DemandTec makes a number of announcements this week, including the launch of a collaborative online platform for retailers and consumer products companies, on-demand access to accurate trade fund balances and a collaboration with Interactive Edge to offer time-saving presentation tool to consumer products firms.
  • Smucker Adds P&G's Folgers into Product Mix

    J.M. Smucker Company President and Co-CEO Richard Smucker believes that coffee is the most perfect complement to breakfast and dessert -- two areas that his company knows a lot about. So why not add an iconic brand that has 150 years of history? The equation seems to add up to a perfect fit. Read on to find out how much the merger between Procter & Gamble's Folgers business and Smucker is expected to earn by fiscal year 2009.
  • KKM Better Manages Downstream Data

    To manage its downstream data, KKM selects the Vendor Managed Technologies Inc. to provide a core retail reporting solution.
  • Furniture Manufacturer Embarks on Microsoft Integration

    American of Martinsville will implement Microsoft technology to eliminate manual systems and manage products from concept to delivery.
  • Procter & Gamble Makes Organizational Changes

    P&G announces organizational changes in various departments.
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