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Case Studies

  • Nike issues new year's challenge

    New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.
  • Top 10: New Product Development & Introduction

    Unlike water through its faucets, information did not always flow smoothly at bathroom fittings manufacturer Hansgrohe AG.
  • Reader's Choice: Editor's Pick

    While this year's Readers' Choice Awards span 12 solution and service categories, some companies do not fit snugly into any one category.
  • Top 10: Supply Chain Planning

    The temptation for small to midsized businesses is to implement a quick-fix point solution as each new business process problem comes to the fore, and each functional department cries out for a remedy.
  • Sara Lee Introduces 100 Percent Whole Wheat Bread

    In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.
  • Top 5: Enterprise Resource Planning

    In 2005 Gillette merged with Procter & Gamble, forming one of the world's largest consumer goods companies.
  • Top 10: Business Intelligence

    Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees.
  • Justin Honaman

    Director, Customer Intelligence, Coca-Cola Bottlers' Sales & Services
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