Case Studies

A great deal of vision within the consumer goods industry comes from small to mid-size businesses (SMBs). The following profiles highlight select companies that are poised to breakout of the midmarket and reach that $1 billion mark.

Easton-Bell Sports gains common platform to play its way out of the mid-market

Joe Patti, VP, Retail Planning & Category Management, National Retail Sales, talks about the evolution of the shelf at Anheuser-Busch

SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company

Led by CIO Doreen Wright, it empowers Campbell Soup company's transformation

ConAgra Foods focuses on consumer to gain stronger strategic partnerships with customers

While this year's Readers' Choice Awards span 12 solution and service categories, some companies do not fit snugly into any one category.

The temptation for small to midsized businesses is to implement a quick-fix point solution as each new business process problem comes to the fore, and each functional department cries out for a remedy.