Case Studies

Jarden Corporation, a provider of niche consumer products with brands including First Alert, Coleman and Oster, announced the initiation of "Operation Careers for Veterans."

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.

THE MERGER AND ACQUISITION (M&A) trend continued through 2006, impacting a large number of technology providers that service the consumer goods (CG) industry.

Some might call it nepotism. But customers should be suspicious if a company doesn't deploy its own technology.

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.

Retailers are challenged to be ever more responsive to consumer demand. Strategies, like customer-centricity and multi-channel convergence, put pressure on instore inventory, which then pressures the consumer goods supply chain to perform flawlessly.