Case Studies

2011 Top 100: Packaged Goods
No. 1 player P&G sustained its growth trajectory in 2011 despite significant business and economic challenges, as did many of other companies on this list, making it one of the healthiest verticals in 2010.
2011 Top 100: Apparel, Accessories and Footwear
Tommy Hilfiger, Timberland and Liz Claiborne are just a few of the brands that found new homes in 2010 and 2011. Find out how brand shuffling is affecting the ranks in the apparel, footwear and accessories market.

2011 Top 100: Housewares/Appliances

The DIY consumer didn't lose steam when it came to spending in 2010. Overall, this category experienced little loss. And with 125 percent growth, Stanley Black & Decker proved the runaway hit.
General Mills Creates New Consumer Experiences

There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.
Maple Leaf Takes a Big Leap Forward

After 15 years of growth by way of acquiring multiple businesses, Maple Leaf Foods was operating in a disjointed environment that created unnecessary complexity. The company is now implementing common business processes across all business units, enabled by a massive and rapid ERP consolidation.
P&G Shapes the Store

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
Kraft Foods Fosters Digital Innovation

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
2011 Visionaries

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.
2011 Review & Outlook Report

CGT taps its most valuable resources -- members of the Editorial and Research Advisory Boards -- to pinpoint the one change that will have the biggest impact on the consumer goods industry in 2011.
2011 Standout SMBs

CGT connects you to a handful of standout small to medium-size consumer goods companies that are hitting it off with consumers. Some names you'll recognize, others you won't, but they have lots in common, including true product innovation and non-traditional marketing strategies.