Case Studies

It's a similar story every year for this highly regulated, highly scrutinized industry. The trend continues toward innovating nicotine products, with British American Tobacco leading the way.

Mergers and acquisitions continue to transform the beverage list year after year, and growth remains steady for the majority. Find out who leads the pack and why.

Say hello to an old friend: Pfizer Inc. knocked out some competition in the OTC pharmaceutical market when it acquired Wyeth's consumer healthcare brands last year.

Store closings slowed in 2010 compared in 2009 with most retailers executing growth strategies to match a new kind of consumer. Walmart, for example, is now banking on a new store format to boost sales.

There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

After 15 years of growth by way of acquiring multiple businesses, Maple Leaf Foods was operating in a disjointed environment that created unnecessary complexity. The company is now implementing common business processes across all business units, enabled by a massive and rapid ERP consolidation.

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.