Case Studies

Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.

For the 12th year in a row, CGT handed the microphone over to our readers to identify their most valued technology solutions and service providers across 10 categories. Based on their uncensored opinions and real-world experiences, the results are honest indicators of how the industry is approaching technology adoption.

The Top 10 providers of business outsourcing services to the consumer goods industry.

The Top 8 providers of an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.

The Top 10 providers of a suite of software application or point solution for product management, including new product development, formulation, packaging, introduction and launch.

The Top 10 providers of a suite of software or point solution for Supply Chain Execution, including warehouse management, transportation management, shipping management, load optimization, etc.

This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be dually noted.

The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.