Retail Execution

CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively.

Retail execution is a complex machine with many moving parts. In this Q&A, Mat Brogie, CEO of Repsly, outlines some of the biggest challenges facing CGs within retail execution today, and what companies must do to move away from the legacy practices holding them back.