The Outshine brand will include Dreyer's Fruit Bars, which will now be known as Dreyer's Outshine fruit bars, as well as six new flavors launching in April 2013.
The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."
From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
Lindt is also offering premium chocolate gifts from the heart, including the new Gourmet Truffles Gift Heart and LINDOR truffles, just in time for Valentine's Day.
Just in time for the holidays, Lancme has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage.
The high-end leathergoods retailer will use e-commerce software and international shipping services to help offer a seamless and convenient cross-border purchasing and shipping experience to online shoppers to destinations in up to 90 countries worldwide.
Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year. What's more, nearly one in five consumers used mobile devices to reach retailers' web sites a whopping 70 percent increase over last year. Meanwhile, m-commerce sales experienced a 96 percent jump over Cyber Monday 2011.
