Seasonal

Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.

Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up.

The value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spendmoves to mobile and mobile coupons gain acceptance, according to a new report from Juniper Research. This is a growth of 50 percent over 2011.

Starbucks aims to increase its coffee sales via a QR code campaign with the help of Scanbuy.

It's no secret: the youth of today have tremendous spending power. They also have loyalty to brands. A recent poll says Apple brands dominate the youth market in popularity, but Oreo Cookies, Hershey's Milk Chocolate Candy Bars and Sprite were among the favorites too. Click here for more results from this poll.

The Karen Elson for Nine West Vintage America Collection collaboration aims to combine the musical spirit of the collection with Elson's love for vintage treasures.

Lance Sandwich Crackers partners with The Mom on the Run lifestyle expert, Colleen Burns.