Retail Media

The series was shaped using a combination of retailer shopper intelligence and brand insights during the creative development phase

He says professionals can stay relevant by moving closer to business decisions and further from routine execution.

Driving growth in a crowded center-store category requires a carefully constructed "cheat code," according to Carbone Fine Food CEO Eric Skae.

There's an increased expectation around convenience, social visibility, digital agility and direct brand interaction, according to the company.

Learnings informed not just Walmart-specific campaigns, but PepsiCo's national media strategy across all retail partners.

The 2026 Summit will focus on how commerce is being rewritten in real time, and explore new frameworks to build relevance in a landscape that no longer follows a straight line.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

The brand ran its strongest campaign to date with a multi-placement, onsite strategy.