Research Topic

How Nestlé Gets Close to the Voice of the Consumer
Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.
CPG By 2025: 6 Disruptions Plaguing the Industry
Consumer products companies need cutting-edge tools to stay competitive and keep pace with ever-changing consumer demands. This exclusive e-book examines the CPG industry landscape and pinpoints specific technologies designed to operationalize and standardize service excellence. Here’s a look at five different disruptions — and their solutions.
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Building Advanced Analytics into TPx

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.
Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers

Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.
Santa Baby, One Thing We Really Need ... Some Christmas Commercialism

Stores have used Christmas to drive the economy, and frankly Christmas has used commercialism to, as Ralphie puts it, secure its place as the date around which “the entire kid year revolved.” Learn more about holiday trends from Executive Council member Werner Graf.
U.S. Glass Shortage Putting a Crack in CPG Sustainability Efforts

Glass remains one of the oldest and most-trusted packaging materials, with a history dating back over 5,000 years. See how it has evolved across CPG manufacturing.
C-Suite Roadmap: Consumer Goods Forum Issues Guide for Operationalizing Net Zero

Effecting real change without greenwashing is a harder task for CPGs bogged down by legacy processes, with some research indicating that many firms will fall short of their goals.
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2023 Predictions and Priorities for Next-Gen CPG Commerce

It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months.
CGSM at a Glance: Digging Into Everywhere Commerce

The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.
P&G Innovates Data-Driven Sustainability Roadmap

P&G's Mouhammad Takieddin stressed the importance of science and data to measure and understand the entirety of a company's product producing eco-impact.

How Nestlé Gets Close to the Voice of the Consumer

CPG By 2025: 6 Disruptions Plaguing the Industry

Building Advanced Analytics into TPx

Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers

Santa Baby, One Thing We Really Need ... Some Christmas Commercialism

U.S. Glass Shortage Putting a Crack in CPG Sustainability Efforts

C-Suite Roadmap: Consumer Goods Forum Issues Guide for Operationalizing Net Zero

2023 Predictions and Priorities for Next-Gen CPG Commerce

CGSM at a Glance: Digging Into Everywhere Commerce

P&G Innovates Data-Driven Sustainability Roadmap